It’s important that the descriptive language in your headline and other website content reflects your brand. It’s catchy and exciting, leaving users wanting more. Then, “design superpowers” provides an engaging description of what the visitor will find if they use this product. Seeing those words in the headline helps visitors know they’ve found what they’re looking for. It’s very likely that users searched for this phrase or some variation. Take a look at this example for a plugin for the WordPress website builder. Usually, the descriptive language highlights your company’s unique selling point. Descriptive language tells your visitors why they should stay on your site rather than visit a competitor. They also help search engines understand and rank your website. Keywords are your way of letting the reader know your site is relevant to whatever they’ve just typed into Google. To do this, your headline content should include two parts: SEO keywords and strong descriptive language. It should pull them in right away and let them know they’re in the right place. Your homepage headline is the first thing that grabs your readers’ attention. Use descriptive, keyword-focused headlines Try setting aside time each week or month to run site speed checks and make continual improvements. There will always be something you can do to make your site run faster. Improving site speed is a constant process. You can hire a web developer for help in addressing these problems. If you’re not a professional web designer or developer, this list might seem like a lot of jargon. Usually, the suggestions will center on optimizing your images and reducing unnecessary JavaScript or CSS code. When you enter your URL into the tool, it will generate a list of suggestions that looks like this: You can use a free tool like Google’s Page Speed Insights to find improvements. That means site speed is a crucial part of improving your web design. In fact, 47% of users bounce after viewing just one page on a site. Nothing causes a visitor to bounce faster than a slow-loading website. It’s happened to all of us: you click on a link and wait for it to load…and keep waiting…and waiting…until you give up and go find a different site that loads more quickly. If you need a boost to your site now rather than later, keep reading to learn our top web design tips that will help your site make more money. If you’re looking to really bring your website to the next level in terms of user experience and revenue generation, an expert eye can do wonders.
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