![]() Sure, its updated and refined, but the idea is that content on Wikipedia is something that is fairly stable and can be linked to reliably, as I did above. Wikipedia is an excellent example of a site with evergreen content. Squidoo is a mixture of evergreen (static) and refreshed content. To borrow the metaphor, Squidoo could become an albatross around Seth’s neck. He also loses credibility as an expert in product marketing. If Squidoo doesn’t work out as planned, and I don’t think it will, Seth loses more than his time and whatever capital he’s put into Squidoo. Squidoo shares a percentage of profits with its authors. The person building the lens, the “lensmaster”, gets recognition as an expert in his or her area of expertise, and cash. The Squidoo idea was simple and easy to explain: allow anyone to build a single page, called a lens, on a topic that he or she is passionate about. So when Seth put his name behind a new startup last year, Squidoo, people noticed, and expected one hell of a Purple Cow. They build something first, then think about the best way to market whatever it is that they’ve built (often by hammering away at journalists and spending whatever capital they have on Google adsense, Overture, etc.). It seems obvious, but most startups don’t think that way. I routinely bring up his ideas when talking to companies about the best way to get media and early adopter attention: build an exceptional, attention-grabbing product (and if you haven’t, go back and start again). ![]() I’ve read all his books – my favorite is Purple Cow. It is a program that can be used by almost anyone, whether you are a beginner or a more technically inclined expert.Seth Godin is an exceptional marketing consultant. Another great thing about this software program is the fact that it allows you to encode subtitles into your videos (specifically MPEG files). It also has support for multiprocessors, a feature that you will find to be very useful when you want to burn many DVDs. You can also choose between PAL and NTSC format when burning with this application. A notable feature is the preview function on the DVD menu that allows you to preview the files you want to burn and make sure that the sound and images are in perfect sync. It has a really simple and intuitive interface that will not give you any trouble using even if you are a beginner. It also has advanced options that allow you to edit the videos before burning them to DVD. The main interface of the program has all the modes that it operates in, including VideoCD, VideoDVD, Super VideoCD, China Video Disc and DivX/MPEG-4. It is designed to help you convert open source videos to DVD format so that they can be playable on home DVD players. This is a free DVD burner for laptop that you can use to burn movies and other files onto DVDs on your laptop. You are also free to save the videos that you are burning to DVD disc, ISO image file or DVD folder with high output. Before you go ahead to burn videos onto the DVDs, you can adjust their resolution as 16:9 or 4:3 depending on the screen size of your player. It has a wide range of DVD templates to choose from if you want to customize the files that you are burning onto DVDs. It also supports the burnings of Dreamcast discs by simply deselecting the advanced option of burning multiple sessions. ![]() One of things that you would love about it is the ability to burn hybrid DVDs that have both cue and bin lines. It is a simple yet functional software program that you can use to burn a wide array of various files onto DVDs. ![]() It also allows you to personalize your DVD menu the way you wish using your favorite background music and picture. This is an interesting laptop DVD burner that will help you burn multiple SD as well as HD formats such as M4V, MP4, MPG, MOV, VOB, MKV and so on.
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